I love to be in the kitchen. Cooking for my family, for my friends, whether there is a special occasion or just a simple lunch or dinner makes me have this sense of fulfillment knowing that I was able to serve something really nice on their palette. I love cooking but not as much as I love baking. Pastries, breads, cakes and pies, name it, I can make it. I have my own cake recipes and other recipes written in a journal which I thought of wanting to have it published someday. I would like other people to get a taste of how delicious my own recipes are by creating them in their own kitchen.
But with the technology that we have right now, where everything can be accessed online, I thought, why not bring my recipes to people without them having to get out of their house, go to the bookstore and buy a recipe book then go home again and start cooking. That was when I thought of starting my own Facebook page dedicated to sharing my easy to make recipes (this is separate from my own personal Facebook account, I have a social life too you know! *wink wink *). I posted my recipes there plus tips that help me when I am in the kitchen. My Facebook page has been around for a few months now but the only people who liked it are my very own family and friends. How sad is that?!
That was when a good friend of mine suggested that I look for a help in driving people to like my page. She was a big hotel media buyer who worked with Youth Noise as her primary hotel marketing vendor so even though I felt a little sheepish about contacting them to ask about a simple question on Facebook likes, they were happy to help me out. In just a few months’ time, the likes on my page doubled! People started liking my posts, not just my page. My posts were shared, comments and questions started flowing. I was even chosen as a guest judge in a cooking event in a 4 star hotel. How cool was that?! Maybe I will start my own restaurant in a hotel and get them to have my business noticed.
Going back, I was very happy with what was happening but I felt that just posting texts of recipes is not enough. I need to be more creative and interactive. I uploaded videos of me cooking my recipes, to let my audience know how it is exactly done. The shares doubled and my page followers started asking me to shoot a video where I cook their suggested recipes. It felt very nice that people trust you to make something that they are going to try out. I did one request and another until requests come after the other. So I decided to allot one day per week for requests.
Although it is tiring and very tedious, I don’t regret starting up that Facebook page. It helped other people put smiles on their family’s faces because of what they cooked and served on their tables. As for me, I continue to create different recipes and reinvent the old ones. If there is one thing that never goes out of style, that would be people’s love of food. It’s a basic necessity anyway! Bon Appetit!